Vogue's Online Shopping Night Attracts 35000 Unique Browsers
Magazine’s Online Shopping Night serves as a powerful barometer of the country’s appetite for online retail. Last week, News Magazines announced that the night attracted 35,000 unique browsers to Vogue.com.au and saw a subsequent 6,000 fans register sign up to the site’s Facebook page over the campaign. Vogue Online Shopping Night was also the third top trending topic on Twitter throughout the campaign.“By tapping into Vogue’s vast audience and community of supporters, our advertisers were able to drive sales in a highly engaging way. Many advertising partners enjoyed record daily online sales as a result of VOSN. We also had phenomenal feedback from our e-retailers, and are now looking at making VOSN a regular online event that supports Australian designers and retailers by prompting consumers to purchase,” said Zara Curtis, Commercial Director at News Magazines.
The Vogue Online Shopping Night hub saw VIP designers and the Vogue Australia team encourage readers to shop with a steady stream of Tweets, posts, interviews and purchase recommendations. Australia’s biggest online shopping event to date, the Vogue Online Shopping Night featured a 100-strong lineup of Australian retailers.
“We had online sales coming in from Wednesday evening until early the next morning, not just within Australia but from our customers in the UK who also took advantage of the discounts on offer. We received more online sales in one day than we ever have, so I definitely feel our brand benefited from Vogue’s Online Shopping Night, and look forward to the next one,” said Gail Elliot, Co-founder at Little Joe Woman .
Article by Neha KaleNeha is a writer and editor for The Media Pad, publisher of Power Retail. She has a background in business, arts and film journalism and an interest in new media and digital strategy. She is looking forward to exploring how retailers are impacted by the online space for Power Retail. Neha is a magazine junkie whose other addictions include coffee, travel and live music. She likes to run but has a long-time allergy to team sports.
Online Magazines In Australia - News
Vogue Australia's Online Shopping Night drew 35000 browsers and 6000 Facebook fans and signaled the country's growing appetite for online retail. The success of Vogue magazine's Online Shopping Night serves as a powerful barometer of the country's
June 21, 2011 - Minted (www.minted.com), an online stationery store that specializes in customizable and unique designs for wedding invitations, personal stationery, and holiday cards, is pleased to announce that it now offers shipping to over 50
The same magazine ran an article in 1999 saying gambling in Australia had become a 'chronic disease', as it looked at the increase of gambling in Australia and the campaign led by Reverend Tim Costello to increase consumer protections for gamblers.
From 399 ideas, the winner was a micro-volunteering application - an interactive online magazine that matches local people with local projects. It is now being developed by Sony. In another success, Stanford University is increasing its registered bone
During her visit, Underwood posed for magazines, interviewed with television programs, radio stations, print publications and online outlets, as well as delivered performances on major Australian television shows including "Dancing With the Stars" and
newbie from Australia - LongRangeHunting Online Magazine
Yeh a good poll . i have been putting up on a couple of Ozz forums re handgun hunting U should see some of the BS that the shooters of rifles come up with Eg. arh we need to kill the animal outright and not wound them, there ok if u want to finnish the game, they dont have enough power for human kills, its to hard to ask the peolple who are elected by the shooters (The shooters Party) to push for handgun hunting as they are to scared to upset the anti gun lobby, its goes on.
Online Magazines In Australia - Bookshelf
Frommer's Australia 2011
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